Are five tweets a day too much?

A call to action to stop following tweeterers who exceed five posts a day

In what seems like the blink of an eye, Twitter has emerged as the darling of social media. As a way for friends and family to stay in touch, it’s a great, casual medium. But when it comes to business — especially in regard to those who use Twitter as a vehicle for building a brand — I have my reservations. And after digging through Twitter screens loaded with unnecessary twaddle, I’m feeling much more militant. And I’m asking you to join me in taking action. Here’s what I propose: a five-tweets-a-day rule.

I’d like to see the thought leaders out there commit themselves to no more than five posts in a 24-hour period. More importantly, I’d like readers to commit themselves to “un-following” or “un-friending” tweeterers who exceed the five post limit.

Radical? Perhaps. But I hold the following truths to be self-evident:

A reader’s attention is a privilege to be respected, not an obligation to be exploited.

Five messages a day is a generous allotment — more than enough to sustain communications of genuine substance.