Applying the measurement fundamentals to excel at employee communications

During Ragan’s Employee Communications 101 conference last month, we spoke with T-Mobile Sr. Strategy and Planning Manager for Digital Business Transformation Monisha Mukhija and Richard D’Ambrosio, VP of communications at Marshall and Sterling, to learn how they measure success in employee communications.

Here’s what stuck out.

Prompted to ask how they would define their measurement strategy in a movie title, Mukhija didn’t hesitate when she offered “Mission: Impossible.”

“Data helps you make informed decisions and measure the impact of those decisions to take calculated risks in business,” she explained, “in the pursuit of a broader purpose and a broader mission. That can seem impossible, but data helps bring the right sort of perspective to help you to help enable those decisions.”

D’Ambrosio, meanwhile, likened his approach to the Christmas classic, “It’s a Wonderful Life”. His time spent with a CFO at a big consumer credit card company helped him see the patterns in numbers.

“Once you start to see the patterns, they stop being abstract and sort of isolated,” he explained. “And then you started to see the stories coming to life. When you saw this number impact that number it’s more interesting. And then it becomes wonderful.”