Announcing PR Daily’s 2023 Content Marketing Awards finalists

PR Daily is proud to announce its finalists in our 2023 Content Marketing Awards.

The finalists on this list represent the content creators who know how to engage their audiences and compel them to action. Their efforts led to success for their organizations and clients—and recognition as a finalist in PR Daily’s Content Marketing Awards.

Congratulations on this well-deserved recognition. Stay tuned for our winners announcement at the end of November.

GRAND PRIZE

Agency of the Year

• Amendola Communications: A-Team
• Ascend Agency
• Next PR
• Pace: Momentum and Growth for Content-Powered Brands

Campaign of the Year

• AdventHealth: “We See You, The Whole You” Employer Brand Campaign
• BIC: A Life Less Clogged with BIC EasyRinse and Ariana Madix
• e.l.f. Cosmetics: eyes.lips.face.sticky.
• INDIGO: MASTER MEETS MASTER – Martell XXO & Timepiece Crossover
• NOW: Pensions: Fair Pensions For All

Strategy of the Year

• AARP: Whole Body Reset Launch
• Big Valley Marketing: Remaking Global Supply Chains with Data Storytelling
• BPM-PR Firm (Beautiful Planning Marketing & PR): Bellabeat Media Campaign
• Revmade: The Well by Northwell Health, with Revmade

Team of the Year

• Appspace: Appspace Marketing
• CRC Group: CRC Group Marketing team
• Maximus: Maximus Federal Marketing Team
• Purdue University: Purdue University Marketing and Communications
• Ventia: Ventia’s Brand, Marketing & Communications team

 

CONTENT MARKETING CAMPAIGNS

B2B Campaign

• Appspace: Because….There’s Appspace Workplace Experience Campaign
• FORTUNE Brand Studio and EY: A NEW ERA OF LEADERSHIP
• Revmade: The Compass with Revmade
• Stern Pinball: Brewcade Hopping
• TreviPay and The Fletcher Group: TreviPay’s B2B Retail Campaign: Educating Retailers on the Power of Payments

Campaign for Educational Institution

• Outreach Strategists, LLC: Houston Community College- Real World Education
• Purdue University: What Can You Imagine at Purdue?
• Zaiss & Company: Tuesday Takeaways – Bellevue University

Executive Visibility

• CLYDE + Rosslyn BID: Executive Visibility
• FORTUNE Brand Studio and PwC: TOMORROW TAKES TRUST

Healthcare Campaign

• Haleon / Voltaren Gel: Voltaren Arthritis Pain Presents: CareWalks
• Help at Home: Help at Home Launches First-of-Its-Kind In-Home Care Coordination Business Segment
• Maximus: Faces Of The Marketplace Character Campaign
• Pfizer: Pfizer’s The Antigen Podcast – Season 3
• Revmade: The Well by Northwell Health, with Revmade
• Team Friday: Mpox Los Angeles County Department of Public Health Campaign

Influencer Marketing

• American Cleaning Institute: American Cleaning Institute Taps Digital Influencers for College Cleaning 101
• e.l.f. Cosmetics: It’s an e.l.f.ing Glow Storm
• Trex Company: Trex x Carmen Johnston Spring Refresh Campaign
• Zaiss & Company: Tuesday Takeaways – Bellevue University

Integrated Content Marketing Campaign

• AdventHealth: “We See You, The Whole You” Employer Brand Campaign
• BankNewport: I’m In Campaign
• Broward County Library: Broward County Library’s “No More Late Fines” Campaign
• FortisBC Energy Inc.: Finding low-carbon energy in unlikely places
• iQ 360: COVID-19 Vaccines for Keiki
• Salesforce and Fortune Brand Studio: THE ECOPRENEURS
• Yale University: Rest brings out your best

Media Relations Campaign

• BCW Global: Circle K Fuel Days
• BPM-PR Firm (Beautiful Planning Marketing & PR): Bellabeat Media Campaign
• Digital Third Coast: Annual Package Theft Report and Media Relations Campaign

Product Launch

• Aflac: Real Stories. Real Solutions.
• Astral Brands x Blue Wheel Media: Champagne Fizz Treatment Manicure Candle Product Launch
• BIC: A Life Less Clogged with BIC EasyRinse and Ariana Madix
• Hoffman York: Benevolent Beards
• Promova: Product Launch: of Find A Rainmaker

Public Health Campaign

• BETAH Associates Inc: “I am a Work of ART” Campaign
• Fitzpatrick Lentz & Bubba, PC: Mental Health Awareness Month 2023
• iQ 360: Campaign for Tobacco-Free Kids: Addressing the Youth Vaping Epidemic in Hawaii
• JSI Research & Training Institute, Inc.: Vaccines Are Another Part of Growing Up
• Pfizer & Real Chemistry: “I Heard it on the Internet” Addressing Misinformation Video Content Series

Purpose-Driven Campaign

• Full Moon BBQ: Backpack Blessings
• Hoffman York: Visit Montana
• SeaWorld: Marking a Life-Saving Milestone: 40,000 Animal Rescues and Counting at SeaWorld

Technology Campaign

• Maximus: Cybersecurity Marketing
• OneTrust: Data Discovery Technology Campaign

Thought Leadership Campaign

• Appspace: Because….There’s Appspace Workplace Experience Campaign
• ASTHO: Leadership Trailblazer Series
• Children’s Health: CMO Communications Strategy Bridges Gaps Between Organizations, Encourages “One Physician” Approach to Care
• Hanover Research: Hanover Research Trends in Higher Education Report
• Help at Home: Comprehensive Strategy Paired with a Compelling Leadership Team Position Leading Home Care Provider Help at Home as Innovator and Trusted National Partner
• VHB: VHB Viewpoints: The Energy Revolution & Climate Change – How the AEC Industry Is Addressing a Generational Challenge

Travel, Hospitality and Tourism Campaign

• Bastion Amplify: Live Colorfully – The Flower Fields of Carlsbad
• Martin County Office of Tourism & Marketing: Mood for Martin
• Revmade: The Compass with Revmade

 

CONTENT MARKETING FOR THE PURPOSE OF

Brand Awareness

• ANDER & Co, Inc.: Hot Girl Walk Miami Campaign for Cascade
• Big Valley Marketing: Remaking Global Supply Chains with Data Storytelling
• FortisBC Energy Inc.: 2022 Summer Corporate Positioning Campaign
• Motional: #DriverlessEd
• OneTrust: Make Trust Real
• Purdue University: What Can You Imagine at Purdue?
• Ventia: Building Ventia’s brand awareness (inside and out)
• Zaiss & Company: Completely KIDS Integrated Campaign

Customer Engagement

• Connect Creative: X Team Retail Advisors Insights Magazine
• FortisBC Energy Inc.: It’s been a while

Lead Generation

• ANDER & Co, Inc.: Hot Girl Walk Miami Campaign for Cascade
• Connect Creative: X Team Retail Advisors Insights Magazine
• FortisBC Energy Inc.: Pilot Recruitment Campaign

 

CONTENT MARKETING STRATEGY & ASSETS

Annual Report

• Amerisure: Annual Report
• BankNewport: Annual Report 2022
• Children’s Health: Children’s Health Debuts “People Report” to Showcase the Children’s Health Difference for Current and Prospective Employees
• MD Anderson Cancer Center: FY22 Annual Report
• Tier One Partners for Ally Financial: Fundamentally: The 2022 Ally CSR Report

Brand Journalism/Online Newsroom

• BOK Financial: Brand Journalism: The Statement
• Child Care Resource Center: CCRC Community News Update
• Mastercard: Mastercard Newsroom
• SingHealth: Singapore Health: Our Digitalisation Journey
• Walgreens: Corporate Storytelling Team

Branded Content Series (Print or Digital) – B2B

• CLYDE + Rosslyn BID: WBJ Advertorial
• Mouser Electronics: Empowering Innovation Together
• Salesforce and Fortune Brand Studio: THE ECOPRENEURS
• Teleperformance S/A: TP Open Doors
• The Balvenie Single Malt Scotch Whisky: Quest for Craft

Branded Podcast

• Consumer Technology Association: CES Tech Talk
• CRC Group: CRC Group’s Placing You First Podcast
• Daversa Partners: Daversa Partners Marketing & Communications Team
• Mouser Electronics: The Tech Between Us
• Pfizer & Real Chemistry: Pfizer’s Science Will Win Podcast – Season 2

Corporate Blog

• Arkansas Children’s: Strategic Marketing
• Clearwater Analytics: Marketing
• Look Left Marketing: Look Left Marketing Sopheon Campaign
• MD Anderson Cancer Center: Cancerwise Blog
• NAVEX: Risk and Compliance Matters Blog

Editorial Strategy

• CRC Group: Article Series – CRC Group Tools + Intel Newsletter
• Kantola Training Solutions: Kantola Training Solutions’ DE&I Communications Campaign
• Questline Digital: Taking a News Approach to Sponsored Content
• Revmade: Katz Institute for Women’s Health with Revmade
• Revmade: The Well by Northwell Health, with Revmade
• University of Notre Dame College of Arts & Letters: A leap of faith

Event (Live or Virtual)

• Amplify Credit Union: Amplify Credit Union to host inaugural Central Texas Affordability Summit with Mayor Kirk Watson
• IEEE Awards: IEEE Vision, Innovations, and Challenge Summit & Honor Ceremony
• Intention.ly: Intention.ly + Friends Book Club
• St. Peter’s Health Partners: “Race the Robot” – 20,000th Robotic Surgery

Interview or Profile

• Flagler College: #FCGradStories
• Mutual of America Financial Group
• Nativida: Steve Bruemmer: Shark Bite Survivor & Natividad Trauma Center Patient
• St. Peter’s Health Partners: Bariatric Surgery – Matt’s Story

Microsite

• BETAH Associates: “I Am a Work of ART” Microsite
• Mouser Electronics: By The Numbers
• WebMD Health Services: Employee Mental and Emotional Health Resource Hub
• Wray Ward: IDEX Tame the Beast Microsite

Multiplatform/Omnichannel Content

• BCW and Novartis Pharmaceuticals: The ENTRESTO Social Ecosystem: Reaching Patients Throughout Their Treatment Journey
• SingHealth: Singapore Health: Our Digitalisation Journey

Newsletter

• Consumer Technology Association: CES Newsletter
• Idealist: Three or Four Things
• Northeastern University: Northeastern University Parent Newsletter
• Ocean State Job Lot: Internal Communications for Associate Engagement
• Peppercomm: Wit & Wisdom Newsletter
• Ren: Ren’s Marketing Team

Overall Use of Video

• BIC: A Life Less Clogged with BIC EasyRinse and Ariana Madix
• FORTUNE Brand Studio and Dollar General: SERVING IMPACT
• Mutual of America Financial Group
• Penn State: Perspective: Leaders at Penn State
• Purdue University: What Can You Imagine at Purdue?

Publication (Print or Digital)

• Danfoss: Solutions magazine
• EdPlus at Arizona State University: ASU Online Lookbook
• Northrop Grumman: One Magazine
• Unit21: Fraud Fighters Manual

Short-Form Video

• Firstleaf: Firstleaf: Wine Made Simple
• Takeda: Takeda: Where Science Is

Use of Infographics

• FORTUNE Brand Studio and AWS: CLOUD POWER
• Mouser Electronics: By The Numbers

Use of Research/Surveys

• BMV (Beantown Media Ventures): Spotlighting the Cloud Cost Crunch
• Gabriel Marketing Group: Kajeet Digital Divide Survey
• Walker Sands and Benevity: The State of Workplace DEI

Use of Social Media

• Certinia: Rebranding FinancialForce to Certinia, the ‘Single Source of Certainty’ for Services Businesses
• EdPlus at Arizona State University: ASU Online Student Stories
• Flagler College: #FCGradStories

Use of White Paper/Special Report

• Magnite: Streaming Continues to Surge: An In-Depth Look From Magnite at How Ads Are Powering Streaming TV Growth Globally
• OneTrust: Trending Toward Trust Report

User-Generated Content

• Hoffman York: Wahl Influencer Program
• Northeastern University: Northeastern University Social Media

Video Series

• Cardinal Health: Beyond Video Series
• Haleon / Voltaren Gel: Voltaren Arthritis Pain Presents: CareWalks
• Pacific Gas & Electric Company: From Kitchen to Community
• Penn State: Perspective: Leaders at Penn State
• Pfizer & Real Chemistry: “I Heard it on the Internet” Addressing Misinformation Video Content Series
• Purdue University: Sounds of Persistence
• Salesforce and Fortune Brand Studio: THE ECOPRENEURS

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