Angling for an industry award? Follow the lead of Oscar nominees
Beyond sharing your special campaign’s metrics, point up its personal impact—ideally with the help of a big-name influencer. After all, a nod from Barbra Streisand wouldn’t hurt, would it?
Oscar season brings a special energy, so why not inject that same sizzle into your corporate award submissions?
On the day nominations are announced, the internet lights up with critics’ picks who will win, who was a surprise and who was snubbed. All the buzz culminates weeks later at the ceremony, the biggest night in show business, when the stars strut the red carpet and the best actors, directors and movies are officially coronated.
Winning pays off, too: In 2016, The Independent reported that Best Picture Oscar winners earn about $13.8 million more after winning than their fellow nominees.
Likewise, corporate awards can give your brand a big boost in credibility and prestige and help set you apart from your competitors.
According to a research study at the University of Western Ontario and Georgia Institute of Technology, it was revealed that more than 600 corporate award winners had 37% more sales growth and 44% higher stock price return than their peers.
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