A look inside Microsoft’s multi-channel PR strategy

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Technology has set off an explosion in the communications world, and communicators who want their company’s message to be heard have to aggressively engage the market using all available tools and channels, according to Frank Shaw, Microsoft’s vice president of corporate communications.

Shaw said he giggles at reports of the “death of media” when we’ve seen such a rapid growth in publishing.

“There are more and more ways to get information, not fewer and fewer ways,” Shaw said in this Ragan Training session, Strategies for the changing nature and pace of communications. “Yes, it is true that the mainstream media might be in decline, but publishing is exploding.”