A closer look at Edelman’s 2023 Trust Barometer

As business leaders navigate a Q1 rife with economic, social and political anxieties, good communicators understand that maintaining trust is crucial to preserving corporate reputation. Moreover, comms know that each message sent and touchpoint with stakeholders is an opportunity to nurture that trust.

In this month’s CLC call, members heard from Margot Edelman, deputy general manager for Edelman’s New York office, as she broke down the results of Edelman’s 2023 Trust Barometer with Edelman EVP of Employee Experience Jamie Fish.

Here’s what we learned.

These four forces drive most polarization and mistrust.