A buzzphrase that needs to die: ‘Human-to-human communication’
Just when you thought jargon couldn’t get any worse, this new phrase in corporate communication takes the cake.
Here is a new phrase that makes me want to start drinking at The Billy Goat before breakfast:
Human-to-human communication.
Some marketers say this phrase came about because companies are spending too much time talking to their customers online. This definition is supposed to inspire us to get back to the basics—of talking, of listening, of telling real “human” stories.
Oh, please.
Here are five reasons this new phrase is a nightmare for you and your business:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
