A cliché is worth a thousand C.R.A.P. Awards
Why is it that some corporate writers fail to understand the importance of a good lead?
Why is it that some corporate writers fail to understand the importance of a good lead?
It’s one thing to run wellness tips in an employee publication. It’s another thing to run tips from a fat gasbag of a TV host who needs to lose more than a few pounds himself.
There’s nothing wrong with writing about employees … but let’s find interesting people and ask them interesting questions—about their jobs!
One editor loads her lead with a cliché; another one asks employees to write poetry. Both of them get this week’s C.R.A.P. Awards.
Cutting through the employee profile to find more C.R.A.P.
When faced with communicating an empty corporate topic, one editor falls back on two tried-and-true formulas guaranteed to produce C.R.A.P.
What people do in the morning is their own business; it’s not the job of the employee editor to butt into someone’s breakfast ritual.
When it comes to meetings, the only thing editors should be worried about is how to get out of them.
People who think they look like dogs, and some stupid advice for parents … enjoy this sampler platter of corporate C.R.A.P.
There are ‘Seven Deadly Sins of Lead Writing,’ and this week’s award recipient manages to commit all seven.
We finally answer the age-old question: If something looks, feels, smells and tastes like C.R.A.P. … could it actually be good communication?
Why do so many corporate editors run silly ‘Tips for Better Customer Service’ articles in their employee publications?
Even the best communicators are capable of making small mistakes … but those small mistakes will cost you readers.
The only thing worse than lining people up against a wall to ‘shoot’ them is dropping a bomb on them from on high.
In this installment, we turn to a big source of corporate C.R.A.P.: The press release.