Get the answers to your most pressing podcasting questions

This is about the real world of organizational podcasting, answering the most common questions asked by clients and other communicators.

Here they are, in no particular order:

Can you research interesting topics? Can you do a good job interviewing people? Can you structure a compelling story? Can you engage your listeners?

[RELATED: Make sure your team is up to date on the latest skills, strategies and practices. Learn more about Ragan Training.]

Certainly, you can capitalize on your natural abilities by learning how to use your microphone properly and, if necessary, modulate your voice.

Remember that people can stop and start the episode in their podcast player, so length should not truly be an issue. If the content is well produced and meets the audience’s needs, people will listen. If it sounds awful and is poorly organized, no one is going to waste two minutes on it. When you create audio content, you must know what your audience is looking for. Then, fill that need.