Netflix, others share April Fools’ Day whimsy

A holiday weekend didn’t stop many brand managers from letting loose their hijinks online to boost engagement with consumers and underline their organizations’ offerings.

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Even Easter Sunday didn’t stop PR and marketing pros embracing April Fools’ Day.

Netflix’s team flexed their creative muscles to announce that the company had acquired comedian Seth Rogan:

***EXCLUSIVE: NETFLIX ACQUIRES SETH ROGEN IN UNPRECEDENTED BUSINESS MOVE*** pic.twitter.com/0fgWHJhprh

— Netflix US (@netflix) April 1, 2018

The company issued a press release with more information:

World-renowned Canadian person, prolific marijuana-doer, and winner of the 2015 MTV Movie Award for “Best Kiss” Seth Q. Rogen has entered into a lifetime deal to transfer full ownership of his personal autonomy to Netflix, Inc.

“I have known Seth for many years” said senior Netflix Development Executive Jareth Chumley. … In the end we settled on a price a little higher than a standard Chili’s To-Go entree, but I’ll be damned, not by that much.”

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