Survey: How internal comms are failing employees
Your colleagues are eager for information. The trick is disseminating it in a way that will resonate rather than irritate.
Your colleagues probably haven’t, but they’d like to.
According to research conducted by Bambu and Survata, four out of five workers affirm the notion that internal communication helps improve their job performance, yet only one out of five feels well informed on company news.
People like to be informed, and most company leaders understand the importance of keeping everyone on the same page, but how best to conduct this information exchange remains elusive. Twenty-nine percent of survey respondents say their company’s internal communications efforts are insufficient. Millennials—many of whom lamented the “self-serving” and “dishonest” nature of corporate communications—held an even dimmer view.
What’s the solution? For starters, it’s crucial to establish how your people prefer to communicate. As Bambu writes:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
