3 ways to prove your impact as a PR pro
Let experts show you how to measure the success of your programs.
Execs who scoff at the value of PR campaigns can drive any communicator crazy.
You know your work drives business results—but how can you demonstrate it in a language your bosses will understand?
PR experts at organizations like Ketchum, UNICEF and the U.S. Fish and Wildlife Service know how. Here’s what they do to prove ROI:
1. Work with senior leaders to identify their hot-button issues
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