6 keys to successful social media measurement

Social media measurement tools enable marketers to determine which tactics work best.

Marketers use measurement to track their progress and contribute to meeting their organization’s overall goals. Without measurement, marketers often rely on their gut feelings instead of data.

The right metrics can provide great insight. Once you begin tracking your data, your marketing tactics will have more meaning.

Applying metrics to your myriad marketing approaches can be a major challenge—especially for larger brands or companies with multiple brands. A social media dashboard can save time and provide access to trends

Here are some of the most useful social media metrics:

Web traffic. Analyzing posts by channel or timeframe shows which posts perform best.

“This metric is one of the most important that you can monitor, because it tells you exactly what kind of impact your social media is having on your overall site traffic,” Weidert Group’s Alex Sobal says.