Mattress store closes ‘indefinitely’ after backlash over 9/11 commercial

‘There is very little we can do to take away the hurt we have caused, but we can begin with silence,’ the company’s owner said in a statement.

Ragan Insider Premium Content
Ragan Insider Content

We’re seeing the fallout from what might become the gold standard for ill-conceived promotions.

Behold the tastelessness of San Antonio, Texas-based Miracle Mattress with its “Twin Tower Sale” commerical:

Twin Tower Sale! #twintowers #twinmattress #twin #miraclemattress #mattress #neverforget #911 #911memeshttps://t.co/mlRVdTItTw

— Miracle Mattress (@MiracleMattress) September 8, 2016

CNBC reported:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.