7 steps for promoting your personal brand
PR pros are adept at polishing the reputations and profiles of clients, but what about taking care of Numero Uno? Try these approaches.
As PR pros, we work hard to promote our clients, our companies and our stories, but what about promoting ourselves and our personal brands?
Developing a strong personal brand can only take you further in your career and life.
Here are the steps to take:
1. Keep an eye on statistics and trends. Just as you would track analytics and growth online for a company or client, do the same for your own blog and social media channels. I have a master spreadsheet where I track my statistics for Twitter, Pinterest, blog subscribers and #GetGutsy e-newsletter subscribers weekly.
Each week, I look at those numbers and discover trends that help me understand why my blog and social media followings have grown, or why one or the other has remained steady. I have another tab on that spreadsheet for tracking blog analytics monthly. To track my website statistics, I use Google Analytics
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
