How brand managers can use Facebook’s new app to tell stories
The update affords users greater opportunities to post, arrange, and caption images, all in real time, from their mobile devices.
Facebook has released an app update relating to photo sharing.
The update, announced Oct. 27, is intended to make photo sharing from mobile devices a simpler, more straightforward process, and the app has potential for brand managers looking to engage users through storytelling.
Rumors began to swirl in mid-September that Facebook might be developing a new photo application. As it turns out, the “Moments” project was a photo-friendly update to the social site’s mobile app.
The new app features enable users to organize and post batches of up to 30 photos from a smartphone onto Facebook without any hassle. Through the app, a preview of the photos is available along with a simple drag-and-drop method of arranging and rearranging photos in viewing order. Users can also add individual locations, descriptions, and captions.
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