10 tips to manage your visual content
If you’ve ever spent hours creating a piece of content only to find someone else at your organization already created the same thing, this article is for you.
How many visual assets does your organization have?
I’m talking about all visual content: videos, artwork, photographs, diagrams, animations, infographics—the list goes on. The number could run into the hundreds of thousands, but what counts is how well you manage those assets.
Not being clear about what visual assets exist, where they’re located, and how they relate to other marketing campaigns can be a logistical headache. Visual assets don’t lend themselves to easy archiving and retrieval.
Why managing visual assets is important
Let’s look at some problems that occur when you don’t manage visual content properly:
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