Is advertising equivalency a necessary evil?
Vanity metrics, like advertising equivalency and media impressions, may be the scourge of PR measurement, but this PR pro argues that, for the CEO’s sake, they may be necessary.
Jason Falls—IABC conference head honcho, whiskey lover and all-around fun Louisville host—recently wrote a blog post called, “The Death of Public Relations.”
I like Jason, but I saw that and got ready for a fight.
Then I actually read the post—and I agreed with him.
No, I don’t think PR is dead. Falls’ point is the industry is at a crossroad because, as a whole, we’re not so good at measuring our worth. He says advertising equivalency and media impressions mean nothing, and we have to stop counting words and start making business sense for the CEO.
Amen.
That said, I have a quick story to tell you.
A quick story
I recently caught up with a former client from my FleishmanHillard days who works for an 80-year-old beverage company.
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