10 top tools for PR measurement
What you and your agency need from a measurement tool probably isn’t the same as what other pros need, but one of these gauges ought to help.
Ragan Insider Premium Content
Then there’s the question of what to measure: page views, followers, website visitors, average time on a site, impressions, “likes” and “unlikes,” retweets, mentions, your Klout score, search terms, etc. It’s a lot to deal with.
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
