11 tips for pitching reporters
Guess what? The simple, informative print press release still has the power to catch the eye of a journalist. But you are not the friend of that journalist.
One of the most valuable resources at the Media Relations Summit conference in San Francisco was listening to what journalists say about how they interact with PR people. I attended several panels with reporters from publications ranging from The New York Times to CNET. The reporters were candid about what works and what does not. Some tips I gleaned:
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