A 10-step guide for exceptional bosses
PR firms and departments often fail to nurture managers, but don’t worry—this guide will help.
Overlooking this critical component of growth is a detriment to staff and clients and may impact individual professional performance or advancement.
Throughout my career at large and niche boutique firms, I witnessed some of the profession’s best PR pros make significant management errors. (I certainly made more than a few mistake over the years.) On the other hand, outstanding leaders, mentors and client relationship management experts have inspired me.
Here are 10 management principles that make a successful leader.
1. There is a distinct difference between being a boss and being a leader.
A boss tells people what to do. Period. A leader inspires, motivates, instills trust and builds loyalty. Managers should strive to be great leaders, not great bosses. By focusing on leadership, staff will learn from you and want to contribute to your success, the clients’ success, and their own.
2. Encourage participation.
Involve staff in conference calls, new business presentations, events, and client meetings. Even if they aren’t ready to be active participants, they will learn by watching.
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