KitchenAid apologizes for offensive tweet about Obama’s dead grandmother
An errant tweet sparks social media outrage.
Ragan Insider Premium Content
Shortly after President Obama mentioned his late grandmother, the following tweet appeared on the @KitchenAidUSA Twitter feed:
The tweet was quickly deleted, but not before a swift and fierce backlash against the brand. (At the time, @KitchenAidUSA had about 24,000 followers.)
KitchenAid issued this apology on Twitter:
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.