Diesel invites Facebook users to ‘be stupid at work’

Communications experts such as Shel Holtz say employers should give workers open access to social media. But even if managers don’t allow social media, employees will try to find ways to share things with their friends online.

As of earlier this week, clothing brand Diesel has introduced a Facebook app employees can use to try to hide their Facebook use from their bosses. It makes information from the social media site look like a Microsoft Excel spreadsheet.

In a video promoting the app, colorful text reads, “Smart chooses Excel spreadsheets over Facebook. Stupid turns Excel spreadsheets into Facebook.”