Sprint employees’ blogs share expertise, keep gripes internal

Well-segmented intranet serves many functions, company’s social media chief tells Ragan conferees

Look around your office. Could the HR specialist three cubicles down be a “Web ninja”?

Sprint seems to think so. The use of Web ninjas—employees who use social media tools internally to share expertise—has bolstered the company’s internal communication and customer service departments, Social Media Director Justin Goldsborough said at Ragan’s conference on Corporate Communications and the Social Media Revolution.

Sprint’s plan was to “activate their brand from the inside out” by letting employees blog internally on its intranet—a move that employees have embraced. The intranet, Sprint Space, buzzes with activity—with 770 personal blogs, 310 community blogs, 2,056 blog posts, 1,100 discussion threads and an average of 3,000 visits per day.

Goldsborough on why you should tap into employee expertise.