These are the tools internal communicators use most

Internal communicators (IC) often lament how little decision-making and spending power they have over the commtech tools in their tech stack.

Ragan’s Inaugural CommTech Survey confirms that IC pros don’t have as much power to approve these purchases as their externally focused colleagues.

While the full report is available exclusively to members of Ragan’s Communications Leadership Council, a membership community for senior communicators comprised of leaders from the world’s best brands and organizations, the executive summary is free for all – and we’re sharing a few additional insights with you.

The survey reveals that, while 38% of external comms pros said they’re able to approve of purchases, only 11% of internal communicators said the same.