How the HR-comms partnership attracts value-focused candidates

As The Great Resignation becomes The Great Reprioritization, businesses are reconsidering who they are and what they offer to current and future employees.

As a result, communications and human resources teams have an opportunity to collaborate in crucial ways that build retention and recruit top talent.

Amid this trend, communicators play an increased role driving culture and productivity. Whether informing policy design, facilitating employer branding, or ensuring every business function is equipped with the best training resources, communicators with a seat at the table continue to help their organizations meet strategic goals.

In the Ragan Communications Leadership Council’s newest report, “How the HR-Communications collaboration boosts employer brands and work culture,” Ragan identified four primary methods for people managers and communicators to collaborate and positively impact recruitment and retention. The full report offers practical case studies and resources from leaders at Forbes, Xero, Oracle, ING Americas, Ochsner Health, Exaqueo and Blue Cross North Carolina. They share how they diversify hiring pipelines, weave culture into employer branding, take career development programs virtual and communicate hybrid work policies.