How humor makes you a better communicator
Peppercomm’s Steve Cody chats with PR Daily editor Ted Kitterman on how finding the lighter side is crucial amid the ongoing stress of a post-pandemic business landscape.
Having a funny bone could be a key differentiator for communicators these days.
That’s the argument from Steve Cody, founder and CEO of Peppercomm, as soft skills are an increasingly important part of the PR pros’ toolbox. But as can be seen on any given weekday in the headlines of business section, cracking a joke can have risks.
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