Report: Employees want to hear from leaders as election remains undecided
Though staffers find it inappropriate for employers to endorse a specific candidate, they think a message of empathy is crucial.
What’s your message to employees while the election results hang in the balance?
According to a report from Zeno Group, you should prioritize communication with employees right now. Overall, 45% of employees say it is important for leaders to comment about the election if the result isn’t clear on election night—a reality that has come to pass. So, what message should you offer?
(image via Zeno Group)
What workers don’t want to hear is an endorsement of a particular political candidate. Almost three-fourths (74%) say they do not think their CEO should comment on specific candidates.
(image via Zeno Group)
Audiences say they want to hear statements of empathy and encouragement. In the report, respondents say they want reassurance that they will still have a place at the company and that their concerns are being heard.
What might that look like in practice? Several business leaders have spoken out about the election.
JP Morgan Chase’s CEO Jamie Dimon wrote a memo encouraging employees to have “patience and fortitude” as the country awaits the final tally from election night.
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