How to get employees to share vulnerable stories

One member shared how she was working on a story about an employee in IT who had fallen victim to a cyberattack—a story that offered insight and emotional resonance on an important business topic.

However, the employee was unwilling to be identified for the story. Understandably so—falling victim to a cyber attack can be embarrassing for anyone—and particularly for a member of the IT team. However, a communicator knows that the story is more meaningful if people can be identified and if stories have a human face.