7 ways marketers can stay relevant during a pandemic

No product sells itself without help–not even in the best of times.

So how is your business supposed to market itself when, as they say in “Hamilton,” “the world turned upside down?”

On the marketing and PR front, everything has changed. Ads from “the before time” featuring large crowds or one-on-one interactions can be downright triggering. Regular marketing and PR cycles have been disrupted, and seasonal trends that worked last year just don’t make sense now.

What’s a marketer to do? It doesn’t seem right to try to get people jazzed about your product when the world is so very different than it was mere months ago.

Fortunately, there are some simple guidelines to help you keep your company’s brand as stable as possible, despite this most unusual and difficult time.