Biannual magazine puts thought leadership in the spotlight

The marketing team at Sphera, an environmental/health/safety management software developer, wanted to generate more interest in the brand from a broad audience and determined a magazine would serve that purpose. That magazine, Spark, has won first place in the “Digital Publication” category of the PR Daily Awards.

The biannual magazine was designed to highlight the ideas and thought leadership of the company’s experts while exploring workplace safety concepts that went beyond software solutions. The team chose a worthy model on which to base the magazine: Red Bull’s Red Bulletin.

The goal was similar to Red Bull’s, building an audience of people interested in workplace safety while creating a new brand for the company’s thought leadership content. The first issue focused on robotics in the workplace, but also included fun features, such as movie reviews that explored the safety aspects that made appearances in films like “Jurassic World.”

The publication has been used by Sphera’s sales team as a vehicle to help them engage with current and new clients. It has also been used as a tool to generate interest at trade shows.

As part of the company’s commitment to sustainability, the publication will be digital-only with its third issue; the print version won an award from the Content Marketing Institute, but the digital version catches attention for its striking original artwork, big pullquotes, mobile utility and outstanding writing.

Congrats to James Tehrani, Michael Oleshko, Eric Anderson, Jasmine Ng, Michele Lavoie, Ellen Bremseth and Stephanie Junca.