Carolyn Shelby

Carolyn Shelby is the former SEO manager at the Walt Disney Company, where she led SEO for ESPN.com and the ESPN network. Before that, she was the director of SEO for Tribune Publishing, where she worked at the Chicago Tribune, the Los Angeles Times and Tribune newspapers and digital properties across the country. She specializes in organic and technical SEO, content marketing and helping businesses rebuild underperforming websites while preserving existing inbound links and search engine rankings. Today, she is the managing partner and chief strategist at CSHEL Search Strategies. She specializes in technical and enterprise SEO, and helps corporations adjust their structure and focus to make the most of new media by integrating "search awareness" into their corporate culture.