Internal comms measurement survey reveals one-third don’t measure
Email is the channel of choice for reaching internal audiences—but how satisfied are communicators with their measurement? And how many have adapted to mobile?
Every so often, it helps to compare oneself against industry standards.
For those striving to benchmark themselves in internal communications, here’s your chance: “2019 Internal Communications Measurement Survey Results,” a free download by PoliteMail and Ragan Communications.
This report offers conclusions from a nationwide survey of communicators, providing insight into the strategic value of email in internal communication. The data reveal that email is the most popular form of messaging, with 92% relying on it.
Yet the lack of measurement means large swaths of communicators are at a loss as to whether they are succeeding.
One-third of communicators aren’t measuring at all. “Nearly impossible to identify quantifiable metrics,” wrote one survey respondent. “Open rates on email are not available. We measure click-through rates on newsletters.”
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