6 steps to create sleek, seamless training videos

Pick a narrow topic for your specific audience, select a smart content format, solidify your script, and away you go.

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Video is the hottest form of content because it engages audiences—but doing it effectively requires work.

Anyone tasked with training, educating or engaging employees should be creating instructional videos as part of their company’s corporate learning program.

With that in mind, here are six steps to create sleek, seamless training videos:

Step 1: Pick your topic.

Define who, exactly, your audience will be. Do you want to educate new employees, or are you trying to reach your entire workforce? Is your topic relevant to just a handful of departments?

If internal training is your assignment, conduct interviews with employees to understand their preferences, interests, frustrations and knowledge gaps. If you’re creating documentation for external users or a larger audience, then a survey might be a better way to collect information.

[RELATED: Make sure your team is up to date on the latest skills, strategies and practices. Learn more about Ragan Training.]

You might also peruse online forums to home in on hot topics.

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