Expert techniques for taking exceptional profile photos

In businesses that rely on the trust of their clients, establishing a real, human connection is crucial.

In this digital age, however, conveying emotion and personality without face-to-face interaction is especially difficult. In-person meetings have been replaced by online messaging, handshakes have been replaced by “likes,” and corporate announcements have been relegated to tweets.

The digital age has revolutionized efficient communication, but it has also made it more difficult to have a human connection between businesses and clients.

In this digital world, it is important that you take advantage of the opportunity to showcase the humanity in your interactions. Your employee profile photo is a unique opportunity to show the human behind the memo, the announcement or the perfectly placed emoji.

Your profile photo can restore the personal connection in the workplace. And it is not just the fancy DSLR camera or the latest smart phone that creates a strong photo, but the photographer: you!

Your interactions with employees through the application of these simple tools can make a photo go from stiff and lifeless to authentic and personal.

If it is your job to make these photos, whether using your phone or a digital camera, on location or with available light, here are some simple photography guidelines to get the job done.