A dozen ways to overcome writer’s block

Public relations people spend much of their time writing.

That’s why dreaded writer’s block is especially troubling for them. It can strike when PR pros have to draft a press release, blog post, client email or social media campaign—usually on deadline.

PR pros and writing consultants recommend these effective tactics for overcoming writer’s block:

1. Employ the Pomodoro technique. The time management technique breaks work into intervals, giving your brain time to rest and refresh. Write for 25 minutes without interruption, take a break for five minutes, write for another 25 minutes, then continue the pattern. A free Pomodoro timer app can help. “After 25 minutes, I take a break and reward myself. I might walk down the hall and talk with one of my co-workers about another project or get a glass of water,” writes Jennifer Gehrt for Communique PR.