Survey: 8 terrible PR practices that will doom your pitch
Fractl polled 500+ journalists about their top peeves. Here’s what you need to know.
Ah, the good ol’ relationship between journalists and PR professionals.
Calling it “complicated” just skims the surface, but we do need each other.
Fractl surveyed over 500 journalists for a report about what makes journalists tick—including what irks them about pitch emails.
PR pros can do a few key things—and avoid others—to improve this fraught but essential alliance:
1. Irrelevant pitches. This is journalists’ top peeve. Do the research. Invest in a tool like Hey Press or Anewstip to find journalists who cover your industry.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
