How to add personality to your pitch

Email correspondence and digital sleuthing in the marketing world can be tedious and precarious.

Will he respond? Was I too forward? Did I take it too far by following her on Twitter?

However, once you make that connection, all the second guessing and stress is worth the effort.  Connecting with writers and landing top-tier media coverage for your brand is still the name of the game when it comes to increasing brand recognition and improving SEO.

Of course, building relationships with writers begins at the pitching stage. That’s why Fractl interviewed 500+ writers at publications like Bustle, CNBC and Huffington Post to uncover how developing your personal voice can help your emails get opened and read.

Most writers at high-authority publications said they receive over 30 pitches a day, and about 23% admit to never reading them. Chin up: This means that the other 77% of writers are likely to give your pitch a chance. Aside from ensuring the quality of the content you’re offering, your email should include three main components:

‘Please read this email’