7 ways to get employees to share your message on social media

There’s a core audience of incredibly important micro-influencers that many companies overlook when it comes to marketing efforts: employees.

So, how can you get started turning your employees into brand ambassadors?

1. Start by investing in employee satisfaction.

Company culture plays a big part in the likelihood of success for creating employee advocates. Unhappy team members are less likely to share positive company news.

Alternatively, dissatisfied employees can do tremendous damage to a brand by sharing negative content online. Companies are wise to put money where their mouths and invest in employee satisfaction.

2. Clearly communicate your vision and values.

Getting every single employee to understand the purpose of your brand’s existence—and what you stand for in the world—establishes the core message of your company. When everyone can articulate the “what and who we are,” they’re more likely to share that in their conversations and online discussions.

3. Don’t be afraid to thump your chest.

You can and should be proud of the great news media coverage you’re getting. Your employees are also going to get excited because it feels great to work for a company that has positive, top-tier news coverage that friends and family might read.