8 metrics to measure the success of a guest post

Guest-contributed content brings tangible value to your content strategy.

Getting published can give your company third-party credibility from respected platforms that your current and new audiences trust and read, though it’s easier said than done.

So, how can you determine what your guest-contributed articles are actually doing for your brand?

The following metrics all matter when determining the value of guest-contributed content:

1. Referral traffic

Referral traffic shows you which outside sites are channeling traffic to your website.

This is valuable information because if you’re placing content on a specific site, this metric will show you whether it’s sending visitors back to your site.

This metric is important because it will tell you whether or not your guest-contributed article resonated enough with readers to prompt them to click a link in that post and then visit your website to learn more about your organization.

Pro tip: In order to see more referral traffic from a guest-contributed article, make sure you’re linking to valuable content on your website (such as relevant blog posts, pieces of gated content, or even your homepage) in the article when possible.