4 PR gaffes that jeopardize your reputation
In today’s media climate, consumer trust is the most valuable commodity your organization can possess. Here are four mistakes that damage public confidence.
There are few things as stressful as managing a PR disaster.
When crisis strikes, and the reputation of your business is questioned, there’s so much to do. You’re working overtime to control the damage and trying to figure out how to get out of this situation and back to where you once were.
Sometimes, it can take months or years before your reputation is restored. In other cases, it can’t be done, and you’re living with this weight on your shoulders forever.
Warren Buffet knew what he was talking about when he said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Here are four PR catastrophes communicators should be careful to avoid:
1. Social media outbursts
Social media is a brilliant marketing tool, but it can also be the cause of many PR calamities.
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