6 tips to spruce up your online content

It’s never a bad time to give your content a good scrub, shine and polish.

Once a year—at least—block off a chunk of time to clean up your social media profiles, websites and blogs. As you remove clutter and sweep out dusty, musty, cobwebbed content, you’ll provide a more satisfying experience for your audience—and you might just save your career:

Here are six tips to freshen up your online presence:

1. Rewrite your social media profiles. When’s the last time you revised your Facebook “About” section? How about your Twitter bio? Does your LinkedIn profile still reflect your current strategy, goals and priorities?

Make sure the copy on all your profiles is up to snuff. Beyond correcting typos or overhauling outdated information, strengthen your profiles by making them more alluring, interesting and compelling.

2. Prune your email list. The goal for any email marketing effort is to have an active, engaged subscriber list.

Do you have contacts who haven’t opened a message in three years? If so, remove them from the database.