Four steps to introduce Web 2.0 at your company

Follow these tips to alleviate your bosses concerns about social media

Social media is all the rage. Everyone’s talking about blogs and podcasts and social networking and video—and the immense power they bring to communication, both internal and external.

No more filters. No more barriers. Just free-flowing, uninhibited conversation. Exciting. Fantastic. And a little out there.

That’s exactly why your boss is so freaked out.

Having trouble introducing social media at your organization? Here are four simple tips to help you get started.

Tip No. 1. Stop calling it social media.

It’s a term loaded with meaning. To com municators and citizens, social media opens up a whole new world of con-nectivity, offering the ability to reach audiences and influence the discussion like never before.

But to executives, it means nothing but headaches and heartaches, a loss of control, an inevitable decline in power. Social media represents a direct challenge to the established order. It’s unknown, uncontrolled and therefore scary.