9 steps for writing a scintillating video script

A compelling video starts with a great script.

Voiceovers, music, visuals—these elements enhance your narrative, but the story must be on paper first. Here’s how to craft a comprehensive, clear and concise video script:

1. Outline your goals.

Don’t dive straight into writing, and don’t start with your outline, either. Before you do either, know your goals.

To start, answer these questions:

List what you plan to cover, and then flesh out your narrative outline.

2. Craft your story outline.

A “story outline” is not the same as a “story.” Start by writing a rough outline of the story you want to tell, but don’t go overboard with details—yet.

At this stage, focus on assembling an outline with a narrative arc that will pique your audience’s interest and satiate their desire to know what happens next.

To distill your story, write the through line using just five sentences. This creates the skeleton, which you can flesh out later.

3. Build out the story.

Now comes the fun part. Expand your story, and start creating a cohesive, persuasive piece. Try these tips: