PR pros, make sure your pitch passes the 5-second test
Your solicitation must be concise and pithy, or journalists will move on.
Tick, tick, tick. Your pitch has to land immediately.
Generally, it takes about five seconds for a journalist to skim your story idea.
As any good real estate agent knows, location is everything: Even the most beautiful homes won’t sell if the neighborhood isn’t ideal.
Location is just as important in PR pitches. Therefore, it doesn’t matter how great your story is; if you don’t have the right info in the right location, then your journalist is going to pass.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
