5 essential traits of every content strategy

Are you having trouble producing enough content? Do you want to do more with a smaller staff?

Here are five things you can do to bolster your content offerings:

1. Assemble a diverse content marketing team.

Make sure each team member knows one another’s strengths and weaknesses. Build in processes so team members can depend on each other as you develop a diverse team of specialists, generalists and hybrids.

For example, there might be people on your content marketing team that might be very detail-oriented. These team members most likely would make better editors or proofers, and the more creative team members might be better writers or graphic designers.

Make sure you employ a wide range of skills and interests so team members can learn from one another. It’s also be helpful to have people outside the marketing department help you with your efforts.