5 pitching secrets from an ex-journalist
Having moved from news to PR, the author shares a few insider tips that can help you break through the iron gate and land coverage—and establish rapport with your media contacts.
There’s an important—and, ideally, symbiotic—relationship between reporters and PR pros.
Good story ideas are valuable, but the presentation is crucial, and what public relations practitioner doesn’t crave coverage?
During my time as a journalist, I learned what good and bad pitches look like—and that most journalists simply don’t answer emails from PR pros.
I still don’t know the secret to getting a reporter to politely reject a pitch (rather than ignoring it), but there are key elements that help prompt a journalist to say “yes” to a story idea—or at least ask for more information. Here are five essentials:
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