13 tips for creating an enlightening survey and pitching your findings
Gathering prevailing thoughts and insights requires crafting incisive queries in specific formats. How, then, do you get coverage for what they reveal? It takes more than a data dump.
The results of a well-executed survey often generate stunning media placements.
Many news outlets eagerly publish B2B or B2C survey results. Controversial survey results often garner even greater media coverage.
Some survey reports, however, gain little or no publicity. Reporters and editors ignore them and delete the pitches. Even if organizations produce surveys loaded with information, they can fail to win coverage if the survey sponsors fail to frame and present results in a compelling way.
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