Meet the Social Media Team at Cisco Systems

Cisco’s Talent Brand team has transformed the perception of the organization among the people it wants to recruit from a boring, established organization into one that rivals the most stimulating startup. The team accomplished this feat under the banner #WeAreCisco, a hashtag as well as the name of all of its social media accounts. Much of the content shared is user-generated, with employees conveying a first-person view of what it’s like to work at Cisco. In addition to #WeAreCisco, the 2017 theme, “Be You, With Us”—sparked internally as a contest—produced more than 1,300 discrete pieces of content that populated the “Life at Cisco” blog for four months.