Meet Social Media Professional, Sara Miller Folkerts

What’s harder than engaging fans on social media? Engaging employees to take part in those conversations. Though an organization’s workforce can be its best source of insight and stories, often employees and corporate social media programs go together like oil and water. Enter Sprint’s social media manager, Sara Miller Folkerts. Folkerts created an internal social media ambassador program that turned Sprint’s employees into ninjas competing for black-belt honors, and got thousands talking about Sprint online.